Heavyweight Digital Podcast

In this episode, we dive into how WhatsApp, one of the world’s most popular messaging apps, remains free for users while still generating revenue for its parent company, Meta (formerly Facebook). We explore WhatsApp's history, the strategies Meta uses to monetise the platform, and what the future holds for its revenue growth. Tune in for an insightful breakdown of how this global messaging giant stays profitable.
Read the full blog post here: https://heavyweightdigital.co.uk/how-does-whatsapp-make-money

If you've been managing Google Ads campaigns for some time, you’ve likely noticed the optimisation score in recommendations, which shows a percentage out of 100%. This score often confuses advertisers, who may aim for a perfect 100%, but the question remains: does it really matter, and will it impact campaign performance?
In this podcast, we'll dive into what the optimisation score is, how to assess it, and whether it truly influences the performance of your Google Ads campaigns.
Read the full blog post here: https://heavyweightdigital.co.uk/does-the-google-ads-optimisation-score-matter
Watch the YouTube video:
 

Are your Meta (Facebook and Instagram) Ads stuck in the learning phase? Many advertisers face challenges with getting their ad sets to move beyond this phase, which means their ads aren't fully optimized by the platform's algorithm.
In this podcast, we'll explain what the learning phase is and outline three key strategies to help your Meta ads successfully exit it.
Read our blog post here: https://heavyweightdigital.co.uk/how-to-leave-the-meta-learning-phase
Or watch our YouTube video:

If you're aiming to drive targeted traffic to your website or your client's site through Google Ads, conducting keyword research is an essential first step. The Google Ads Keyword Planner is a valuable tool that helps you identify the most relevant and profitable keywords for your campaigns, and it's a must-have for any reputable PPC agency.
In this blog post, we’ll guide you through the process of performing thorough keyword research using the Keyword Planner, along with tips on how to organize your findings to efficiently build your campaign.
Follow our 8 step guide here: https://heavyweightdigital.co.uk/google-ads-keyword-research-with-keyword-planner
Or watch our YouTube video guide:

When looking to partner with a PPC agency, one of the major questions we're always asked is how much are your PPC management fees?  In this podcast we'll discover different pricing models and how much you should expect to pay for professional PPC management in the UK.
 
Find out more in our blog post How Much Does PPC Cost?